Chef Anna Phua

Local Culinary Expertise

 

• Instructed diverse cooking classes on Pandang Curry, Desserts, Jelly, Pastry, HK Tim Sum, Nonya Cooking, and more at People's Association's Community Centre (1974-1978).

• Served as an esteemed speaker on the SBC Radio program "Today's Food", where Anna shared her culinary insights and expertise (1978-1988).

• Established and operated the renowned "P & A Catering School", offering classes in Asian Cooking, Pastry, Cake Making, Desserts, and other culinary arts (1978-1990).

• Pioneered the establishment of "Anna's Culinary Centre," a hub for culinary education and exploration (1988-1992).

• They provided valuable consultancy services to "Lion City," a prominent dessert factory, contributing to enhancing their dessert offerings (1990-1993).

• She was invited by the People's Association to serve as a distinguished judge for food contests, showcasing Anna's discerning palate and expertise (1990-1995).

• Introduced "Fruity Juicy" in Lavender Food Court, specializing in Indonesian juices, delighting patrons with unique and refreshing flavours (1992).

• Founded "Peranakan Kitchen" in Tanjong Pagar Food Court, where Anna showcased the rich and diverse culinary heritage of the Peranakan culture (1994).

• Successfully managed "Anna's Culinary Centre" at Tampines Mall, achieving remarkable sales of Nonya food with an average monthly revenue of $60,000, securing a place among the top 5 stalls (1996).

• Established the famous "Asian Dessert Stall" at Simei East Point, offering a delightful assortment of delectable desserts across Southeast Asia (1997).

• Expanded culinary ventures by acquiring a neighbouring Nasi Padang Stall in Tampines Mall Food Court and opening a Nasi Padang & Dessert Stall at The Causeway Point (1998).

• She ventured into distributing Jin Jin Konnyaku Jelly products, becoming the sole agent in Southeast Asia. Anna opened three outlets in Singapore and successfully franchised the brand to Thailand, China-Shanghai, Fuchou, Malaysia (with five outlets), Manila, and Jakarta, Indonesia (1999).

• She diversified business operations by becoming a distributor of Bubble Tea products under the renowned brand name Cocola. Anna established an outlet at Takashimaya in Singapore, generating monthly sales of $100,000. Additionally, she successfully franchised five other outlets across Singapore (2000).

 

Current Positions

 

• Principal at Anna's Cooking Arts Culinary Centre, leading a team of passionate chefs and empowering aspiring culinary enthusiasts to unleash their creative potential.

• Nutrition Consultant and Natural Therapy Speaker at 365 Cancer Prevention Society, educating individuals on the importance of healthy eating habits and natural approaches to preventive care.

• Cooking Instructor at Flora Sante Pte Ltd, sharing her expertise and promoting the integration of wholesome ingredients for a balanced and nourishing culinary experience.

• Asian Food Consultant and Cooking Instructor at Singapore Nonya Flavour, China, collaborating with culinary professionals to promote the authentic flavours of Singaporean Nonya cuisine and elevate its presence in the Chinese culinary scene.

 

Media Appearances

 

Anna is a sought-after culinary expert and has been featured on various Mediacorp TV programs, esteemed newspapers, and renowned magazines. Her dynamic presence and engaging cooking workshops have captivated audiences, contributing to her reputation as a respected figure in the culinary industry.